Meet the team
Sabeen Fazli
Managing Partner & CEO
Sabeen Fazli is a marketing professional with over 20 years of marketing and management experience working in mature and developing markets. Her career began as a management consultant with Grant Thornton International before she joined Unilever where she spent 18 years in various marketing and general management roles across South Asia and the MENA regions. She is well-known for developing successful marketing strategies, best-in-class brand experiences, and building captivating brand stories in order to increase market share and establish customer loyalty in challenging business environments.
Salman Rauf
Head of Trade Marketing & Business Operations
Salman Rauf is the head of business development, and he has a wealth of sales and marketing knowledge. After working with companies such as British American Tobacco, Unilever, and Reckitt Benckiser, he co-founded Empact in 2005, which is currently operating in Pakistan and the Middle East region. Empact today has grown into a network of companies specializing in Trade Marketing Services, Public Relations, Digital Marketing, Content Production, and Social Media Influencer Marketing. Salman and the group have collaborated with well-known international and local organizations in Pakistan and the Middle East.
Maisa Aloul
Head of Strategy & Business Development
Maisa Aloul is the Head of Strategy and Business Development and brings with her extensive experience across the Middle East region. She started her career in banking and soon switched over to marketing and achieved success in Fashion, Education and FMCG industries. Maisa is a people’s person and has a strong ability to manage and coordinate with numerous stakeholders to get the job done.
Amna Naseem
Head of Creative & Planning
Amna is a design graduate, specializing in concepts, design & ideation, as well as translating those concepts through copywriting with an amazing journey of working on advertising campaigns for brands in FMCG, food and beverages, Beauty & Personal Care, Clothing & Apparel, Automotive Services, Restaurants & Cafés, Home & Lifestyle, Banking & Finance, and the Pharmaceutical industries. She has been and continues to be an active contributor in the development of brand strategies, providing creative direction to brands, nurturing talent, and creating opportunities for people to achieve more, ultimately influencing business growth.